Search Engine Marketing (SEM)

We are e-Marketing EXPERT!
We will HELP you to UNDERSTAND how SEM’s work!
We will build a STRATEGY for your business to be competitive ONLINE.

11infotech have been arranging Search Engine Optimization services for over 5 years. We have promoted websites for many travel & Business companies during these last years and almost all of our past clients who have used our professional services, keep having a excellent positions on search engines.

Our professional team in Bangkok, Thailand constantly research Search Engine Optimization (SEO) new techniques and keep follow the various SE changes to make sure that we always have a high degree of knowledge for our clients.

We realise that companies vary in size and therefore we do our best to be as flexible as possible with our SEO services, and therefore we are capable of taking on the SEO for smaller companies with a limited budget to large companies with an open budget. With every client we will discuss your requirements and propose a SEO campaign that will best fit your company.

As we evaluate our clients on an individual basis this mean you will not have to pay more than necessary, if you have a niche website with relatively uncompetitive keywords we will not quote you anywhere near as much as very competitive industries.

With all our campaigns we look at providing quick and long term results for the site. Therefore we would typically optimise for a mixture of high competition keywords, that take longer to optimise but will provide large returns on investment when they rank well, and low competition keywords that will generate smaller but quicker returns on investment.

Our typical SEO campaign includes:

Search Engine Optimization SEO

Search engine optimization (SEO) is the process of improving a website’s ranking in search results. This can be achieved by adding unique content that includes good quality keywords that users commonly enter in a search engine when searching for a website. Website architecture, coding, naming and navigation conventions also play an important role when optimizing a website in order to improve its placement in search results. Results found through Search Engine Optimization are often called as organic, natural, or algorithmic search results.

Website analysis

We analyse your website to see what keywords you already target and to check what onsite work needs to be done on the site. Sometimes if your Web Designer has done a very good job then the onsite work can be minimised. We will also look at the age of your site, where it is hosted and what technology is used to run the site. All these factors can affect the SEO in either a positive or negative way and therefore we must resolve any of these problems first.

Current Keyword Rankings

If you have your site listed in the Search Engines already we will look how well you are performing already. Our primary focus is Google as this typically provides 80%+ of the Search Engine traffic but we also look at MSN, Yahoo and other lesser Search Engines.

Competitor review

Once we have defined what keywords your website is currently trying to be ranked for we look at your competitors to see how much SEO they have done onsite and to help build up our list of keywords to focus on.

Keyword research to identify the keywords best suited to your business

When we have defined the initial keyword set we use Google, Overture and Wordtracker to help expand what keywords to focus on. These tools are also used to help define the best keyword to focus on. We find that many companies have a specific idea on what keywords to focus on, but this can sometimes be different to what the typical user is searching for, and therefore these tools help us recommend new keywords to target.

Unlimited number of agreed keywords targeted

When we have research all the keywords for you we will recommend several to target and let you chose exactly what to target. You can have as many or as few keywords as you like but this directly affects the amount of time it takes for us to optimise for the keywords. It will require a lot less time/money to optimise for 10 keywords than for 1000.

Time scale estimation

No SEO company can guarantee a top 10 placing unless it is for a keyword that has no competition, as no SEO company knows how the Search Engine Algorithms exactly work. We will however do our best to give you an idea of how long it will take you to achieve your required results. Typically for uncompetitive keywords we say less than 3 months before you will get decent rankings, 4+ months for competitive keywords and 12+ months for extremely competitive keywords. The timeframes are only estimates, we have found websites will rank well for competitive keywords within 2 months; it all just depends on when Google updates the Search Engine Results Pages (SERPs) and how much Optimization has taken place by that time.

Optimization of Meta Content

Meta Content is not the major influence on rankings with the Search Engine Results Pages but they still provide useful information for the Search Engines so we ensure your Meta Tags are all in place and optimised.

Identification and removal of possible spider stoppers or trouble spots in the website

Many websites have errors on them; this can vary from dead links to mistakes in the robots.txt. Therefore we ensure all Search Engine Spiders can crawl your site properly without encountering any errors.

Creation of robots.txt

The robots.txt is a text file that provides instructions to the Search Engine Spiders. Sometimes you will not want a Search Engine viewing a page, such as client logins etc but most of the time we allow the Search Engine Spider to crawl the site freely.

Creation of a spider friendly site map

We typically create an HTML sitemap and an XML sitemap. This is a page that links to all your other pages and allows a Search Engine Spider to crawl your entire site easily.

Optimization of the internal Link structure

We will typically rename a lot of your links to more SEO friendly links and we go through your site to ensure both the Search Engine Spider and User can browse the site with no problems.

Building an XML Sitemap

Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.

Social Media Marketing

Using Social Media to Improve Your Business!
There are some amazing benefits to using social media, and below is just a summary of those benefits and how they can impact your business.
Brand Recognition

One of the largest hurdles for small businesses is brand recognition. Consumers are more often drawn towards a familiar product than they are a new one. Even if the packaging is eye-catching, the price right and the ingredients the same, most consumers will buy the tried and true brand they are used to already.

Affordable Online Marketing

Online marketing is essential for good business, even for offline businesses. A social media page allows you to advertise, market, research and even generate customers for minimal to no cost. This is a HUGE benefit for small businesses that have small marketing budgets

Get Involved

Many business owners fail to interact with their fans and followers, and this is a HUGE mistake. Do not post something and then ignore the attention it receives, get involved. Respond to comments, acknowledge favorites and pay attention to who is sharing your content so you can thank them and possibly share something of theirs to your page.

Internet Paid Search Marketing

Internet Marketing gives immediate visibility for your business!
Includes components of paid search, such as PPC, Banners, Retargeting, and also SMM (social media marketing).
What is Search Engine Marketing?

Search Engine Marketing is the concept of gaining lot of traffic and visibility from search engines bthrough both paid and unpaid efforts. Search Engine Marketing can be referred to as Pay per Click Marketing or Cost per Click Marketing because money gets deducted each time someone clicks on the ad listed in search engines.

How does the Search Engine Marketing Campaign work for you?

Hiring a certified professional to manage your Google AdWords account can result in maximizing your return on investment and save you that crucial amount of time. Working with various clients and managing their Pay per Click (PPC) ad campaigns has given 11infotech Marketing Team deep insights to Search Engine Marketing. When we manage an ad campaign I predominantly focus on:

  • Using appropriate good quality keywords that helps trigger your Pay per Click (PPC) ad campaigns
  • Achieving break-even and to ensure revenue is generated through the ad campaign
  • Generating Return on Investment (ROI)
  • Writing ad text that encourages the right people to click your ads
  • Bidding on ads in a cost effective manner
  • Utilizing the geo-targeting feature to make ads visible to target audience
  • Tracking and measuring the success rate of ads in terms of sales and conversions
Search Marketing Advice At Search Engine Land

At Search Engine Land, we publish search marketing news stories daily, along with frequent in-the-trenches advice, tips and tactics from our 11infotech Marketing Team expert contributors. Below, you’ll find links to our most recent stories on search marketing: Branding, General Pages, Landing Pages, Local Search Marketing, Mobile, Public Relations, Search Term Research, Shopping Search Marketing, Keyword Research, Links, URL Shorteners, Web Analytics

Interested in getting started? Contact us.
INFOTECH TRAVFLEX - The best b2b Online e-Distribution
B2b e-DISTRIBUTION BOOKING SYSTEM
INFOTECH B2B LITE - Complete Premier Travel Technology Solution
B2B e-DISTRIBUTION SYSTEM LITE
INFOTECH B2C PLUS -
B2C ONLINE SOLUTION
INFOTECH LOYALTY - Smart Loyalty Solution for Hotels
MEASURE OF MARKETING SUCCESS
INFOTECH HOTELBOX - Proven Effective for Single & Multi-Properties
B2B2C INTERNET BOOKING SYSTEM FOR HOTELS
INFOTECH GATEWAY - Place for XML Distributor
PLACE FOR XML DISTRIBUTOR - XML MEMBER
INFOTECH DMC - Computerized Operations and Account, All In One System
ADVANCE OPERATIONS AND ACCOUNTING SYSTEM
INFOTECH index - Standardizing Hotel Mapping Profile with Unique Web Service Code
BEST TOOLS FOR HOTEL MAPPING
11-Infotech Arrow